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The Best UK Adult Store Every day millions of motorists drive past the sex shop that is located near a service station. Lingerie, handcuffs, and other synthetic body parts are all for sale on one of England's most crowded roads. But who goes in? Also known as stores for adults or sexually explicit shops, sex stores offer pornography, lingerie, and other sex toys. These stores sell lingerie, pornography, along with other sexually-oriented toys. Most licensed sex shops have closed-off windows to comply with the Indecent Displays Act. Ann Summers When it comes to adult stores, Ann Summers is a household name. But it wasn't always this reputation. In fact when the brand was first began, it shocked many people, especially a British consumer. Sex shops weren't supposed to be located on the high street. With a bit of imagination, and tenacity the company was able to create a niche. Ann Summers' approach to sexual intimacy is the key to its success. The company sells a variety of lingerie, costumes, and lotions that help women reach their sexual peak. The brand even has a series of videos to encourage women to try new experiences. The company is committed to helping women discover joy and is one of few businesses in the field which focuses on female sexual wellbeing. The Party Plan, introduced in 1981, is a further factor to the success of the business. The parties were similar to Tupperware parties, and were developed as a marketing tool for the company. They also allowed them to bypass the regulations that prohibit the display of sex toy. It's hard to find any British woman today who hasn't heard of Ann Summers Party. In TOPS Adult Toys , the company will have 86 stores on the high street and an online presence that is all over the world. Its brand is synonymous to female empowerment and is a trusted authority on sexy lace and satin. Prowler Prowler is an iconic gay high-street store that has been around in Europe since 1997 it has grown from its beginnings as a publishing firm to become one of the most important gay-owned businesses in Europe. The flagship store in Soho stocks everything you would expect from a gay lifestyle store with all the sexually explicit and porn toys and the usual selection of LGBTQ books and DVDs. The huge shop is divided into two parts The front section stocks books and coffee-table style books alongside brand-name underwear and poppers. The back is more sexually charged and includes a large selection of sexually explicit toys for men, many with an appealingly manly aesthetic. They also sell tickets in advance for the big Soho dance parties which is a great option to avoid long lines. This gay fetish store has been in existence for quite a while and is a great source of underwear, sex toy and stimulants. They also carry a broad selection of fetish wear and offer a variety of different kinds of restraints, ranging from strap-ons to collars. The London branch has a small but well-stocked selection, and a friendly customer service. Simply Pleasure This brand new licensed shop located in an old McDonald's south of Grantham on the A1 is the UK's most popular adult store. It offers a wide range of erotic toys and is split into three departments. The first has a large range of sexy lingerie as well as dressing-up wear from fetish nurse to PVC and rubber. The second department offers an extensive selection of sexually explicit products. The department also includes bondsage equipment, which includes restraints paddles, restraints and restraints. The third department offers an extensive selection of violent dvds. The new Simply Pleasure store joins the existing Prowler, Prowler RED and Soho Original adult stores under the ABS Group banner. It is a family-owned company with 30 employees and 24 outlets. The company is known for its high-quality products and exceptional customer service. Simply Pleasure also sells lubricants and products for sexual health. The store is staffed by friendly and knowledgeable staff. Central Bedfordshire Council, despite some concerns over the location, has not restricted the store or the table dancing clubs. The council has recently issued an open consultation on what it refers to as a “nil” policy, however it does not alter existing shops and will not apply to any future applications.